I came across Ziff's Principle from a book that I admired most about negotiation. Ziff says people will put least effort for something that hasn't come to a deal. The time spent and efforts will have the least tendency when we are not sure of the results and outcome.
I started to practice what Ziff was saying is true. We put more efforts and plans accordingly. Fortunately I am working on something that allow me to test this scenario. Trying to impress my clients the best that we have. In return, it started to show results of my clients appreaciation and least rejects.
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